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HOME > 読者の会  >第52回 10月22日『...

読者の会

第52回 10月22日『農業経営者』読者の会 定例セミナーのご案内【満員御礼】 (2010/09/01)

セミナー音声配信

日本で最も美しい村。企業家の視点からの農村マーケティング


【講師/「日本で最も美しい村」連合 副会長 松尾雅彦(まつお・まさひこ)氏】
フランスの「最も美しい村」協会を知った松尾氏は、その国に頼らない自立した独自の農村マーケティングに感銘を受け、「日本でやろう」と美瑛町に話を持ちかけた。2005年に発足した「日本で最も美しい村」連合は先日「設立5周年の記念大会」が開催された。素朴さを売りにした村おこしは山のようにある、しかし同連合は企業家の視点に立ち「マーケティング活動」、「ブランド価値の創造」を提案する。

松尾雅彦
講師プロフィール
1941年広島県生まれ。慶応大学法学部卒業後、富士急行入社。67年、カルビー入社後、宇都宮工場長、取締役を経て、80年カルビーポテト設立と同時に社長就任。北海道を中心に全国でジャガイモの契約栽培と貯蔵体制を確立し、ポテトスナック原料調達システムを整備する。92年カルビー社長、06年から相談役。08年10月、食品産業功労賞受賞。日本スナック・シリアルフーズ協会会長、NPO法人「日本で最も美しい村」連合副会長を務める。
※松尾雅彦氏の『農業経営者』全国大会講演音声および『農業経営者』掲載記事が下記よりご覧になれます。

[第2回全国大会(基調講演)]先進国農業のこれからの姿(480円)
【スペシャルインタビュー カルビー(株)社長 松尾雅彦】お客様とお天道様という神様の間に立って(無料)
【目線を揃えて<生産・消費>異業種同盟対談】松尾雅彦×菅野祥孝(無料)


日時:10/22(金)16:00~18:00
※定員に達しましたので、〆切りました。たくさんのご応募ありがとうございました。
場所: (株)農業技術通信社内セミナー会場
会費:一般参加の方は5,000円、『農業経営者』定期購読者の方は無料になります。
※ 今月号より、年間購読のお申込をいただいた場合も受講料は無料となります。

セミナー参加者からの喜びの声

セミナーへのお申込はこちら



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